THURSDAY FIRE

FIFTY-TWO WEEKS OF INSPIRATION FOR DISCIPLINED LEADERS

VOLUME 1
AVAILABLE FROM MOST MAJOR RETAILERS
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“Ben’s storytelling and THURSDAY FIRE messages are incredibly helpful reminders of the behaviors that build effective leaders. He articulates the wisdom and fundamentals of great leadership in a way that resonates."

BRIAN CALLAGHAN

founder of Apex Systems; Ernst & Young entrepreneur of the year award winner

“Ben has once again done a phenomenal job of getting to the core of leadership across a wide array of professions. His ability to articulate the rational and common sense approach to leadership packs quite a punch. “

GLENN CARUSO

University of St. Thomas head football coach; national coach of the year multiple times

“Ben has the incredible ability to connect, inspire, and challenge because of his genuine care for others. His THURSDAY FIRE messages have inspired me to grow personally and professionally. The messages are clear, consistent, and applicable to everyone on their current path to becoming the best leader they can be. Ben’s openness from his experiences and professional observations resonate with me weekly.”

CLINT DOWDLE

WME Agency, sports agent and head of football coaches and executives

“If you’re looking for a book that will take you to the next level in your thinking, habits, and execution as a leader, then this is the book for you. I read Ben’s newsletter every week, and I always come away with ideas on how to grow, develop, and improve. This book will do the same thing for you. A must-read!”

KEVIN EASTMAN

former NBA assistant head coach and executive; 2008 champion Boston Celtics

“In 2020, I was fired from my first head coaching job. I didn’t know at that point if I would ever get another opportunity to lead another program. In my journey after being let go I met Ben Rogers, who I was able to build a relationship with to help me in my mission to become better, reflect on what happened, and put myself in a position to get another opportunity.”

ROB EHSAN

University of Illinois Chicago head basketball coach

“Ben has an incredible grasp on the importance of building and sustaining a culture of excellence. He has an obvious passion for leadership and people. I have found his weekly messages to be extremely helpful in my leadership journey; his words never fail to resonate with me in a very meaningful way!”

JEREMY FOLEY

University of Florida athletic director emeritus; twenty-seven national championships

“Ben is unlike any business leader or personal coach in the market. His real-world knowledge base, discipline to practice his own techniques, and ability to connect on all levels make him a master in the field of leadership and personal improvement. If you do not have him and his team involved in your life or work, you are behind the competition.”

JUSTIN FUENTE

Senior Advisor, College Football Playoff; former Division I head football coach, two-time conference coach of the year

“Ben’s leadership teaching blends clear vision, practical tools, and relentless empathy—transforming theory into habits leaders can practice every day. Thursday Fire allows for a deep dive into how to handle people in a way that allows them to prosper at an elite level daily!”

ALEX GOLESH

Auburn University head football coach

“Ben’s book could’ve been titled Through the Fire, because that is what he has come through both literally and figuratively. An exemplary team-builder dating back to his time as an All-American on the gridiron, Ben taps into a reservoir of experiences, observations, and relationships to offer leadership lessons to all ages in business, sports, and life in general.”

DR. CHRIS HOWARD

two-time college president, inaugural recipient of the William V. Campbell Trophy for the top scholar athlete in college football

“I’ve had the pleasure of following Ben’s weekly guidepost for Disciplined Leaders since the inception of THURSDAY FIRE. His message is straightforward, thoughtful, and consistent. He reflects on his personal experiences, life lessons, and commitment to excellence. These reflections are truly valuable, but the thing I feel sets Thursday Fire apart from most books of its type is the smooth, reaffirming inclusion of quotes and experiences from other leaders from all walks of life. His continued effort to expand his horizons through voracious reading comes through loud and clear, providing a wonderful read.”

TONY MARKEL

vice chairman, Markel Group

“Every leader needs a deep well of inspiration to draw from— especially to finish the week strong. Thursday Fire is the perfect handbook for rekindling your winning spirit.”

MEL ROBBINS

New York Times bestselling author and host of The Mel Robbins Podcast

“A great read for leaders looking to inspire their team to the highest levels of success.”

DR. BOB ROTELLA

New York Times bestselling author of How Champions Think

“As an avid reader of Ben’s weekly THURSDAY FIRE messages, I’m continually impressed by his ability to simplify and communicate recipes for effective leadership. Not to mention, I admire someone who practices what he preaches!”

ALAN STEIN, JR.

keynote speaker and author of Raise Your Game and Next Play
THURSDAY FIRE

FIFTY-TWO WEEKS OF INSPIRATION FOR DISCIPLINED LEADERS

VOLUME 1
AVAILABLE FROM MOST MAJOR RETAILERS
order now

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Thursday Fire
Published weekly and written by BUILD Founder Ben Rogers, THURSDAY FIRE is a short message meant to encourage, inspire, and serve as a call to action.
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Praise for Thursday Fire

DR. BOB ROTELLA
New York Times bestselling author of How Champions Think
“A great read for leaders looking to inspire their team to the highest levels of success.”
ALAN STEIN JR.
Keynote speaker and author of Raise Your Game
“As an avid reader of Ben’s weekly THURSDAY FIRE messages, I’m continually impressed by his ability to simplify and communicate recipes for effective leadership. Not to mention, I admire someone that practices what he preaches!”
MEL ROBBINS
New York Times bestselling author and host of The Mel Robbins Podcast
“Every leader needs a deep well of inspiration to draw from—especially to finish the week strong. Thursday Fire is the perfect handbook for rekindling your winning spirit.”
KEVIN EASTMAN
Former NBA assistant coach and executive, 2008 Champion Boston Celtics
“If you’re looking for a book that will take you to the next level in your thinking, habits, and execution as a leader, then this is the book for you. I read Ben’s newsletter every week, and I always come away with ideas on how to grow, develop, and improve. This book will do the same thing for you. A must-read!”
JEREMY FOLEY
Athletic Director, University of Florida
Twenty-Seven National Championships
“Ben has an incredible grasp on the importance of building and sustaining a culture of excellence. He has an obvious passion for leadership and people. I have found his weekly messages to be extremly helpful in my leadership journey; his words never fail to resonate with me in a very meaningful way.”
TONY MARKEL
Vice Chairman, Markel Group
“I’ve had the pleasure of following Ben’s weekly guidepost for Disciplined Leaders since the inception of THURSDAY FIRE. His message is straightforward, thoughtful, and consistent. He reflection his personal experiences, life lessons, and commitment to excellence. These reflections are truly valuable, but the thing I feel sets Thursday Fire apart from most books of its type is the smooth, reaffirming inclusion of quotes and experiences from other leaders from all walks of life. His continued effort to expand his horizons through voracious reading comes through loud and clear, providing a wonderful read.”

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