BUILD THE ARMY
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Ben Smith

Coach

About Ben

LEADERSHIP EXPERIENCE & ACHIEVEMENTS:

Matoaca High School: 3-sport varsity letterman, team MVP and all-region in football
Longwood University/Liberty University: MVP and captain of a rugby national championship team, Distinguished Military Graduate from ROTC, MBA recipient
Army: Psychological Warfare Officer – helping to write Army doctrine for the next generation of warfare in the 21st century, 1 of 13 selected in the Army to join the National Army Rugby Team – gold medalist awardee, ranked #1 officer in Battalion, graduate of JFK Special Warfare School at Fr. Bragg
Businesses/Passion Projects: Founder of Captains Coach to help team captains lead their teams more effectively and coaches to systematically develop them, Author of The Captain’s Playbook and Sports PSYOP, Founder of Treign Up which is on a mission to find innovative approaches for training boys to be competent men of character, Founder of BARE Real Estate
Certifications: SAFe Agilist (PMI-ACP), Organizational Change Management (CCMP)
Career: PSYOP Officer in the U.S. Army, Management Consultant and Talent Development Consultant for a top-tier technology consulting firm
Treign Up Academy: Co-Founder and Director of a Christian microschool pioneering a new way to educate the next generation
Sports Coaching Experience: College Rugby Head Coach, Varsity Football Culture Coach, Varsity Lacrosse Assistant Coach, Middle School Basketball Assistant Coach, JV Baseball Head Coach

larry sanders

Coach

About larry

LEADERSHIP EXPERIENCE & ACHIEVEMENTS:

The Sanders Family Team: Married to college sweetheart, Jen, and father to two sons, Hayden and Dean
BUILD Coaching Company: Joined in 2020, Founder of the Disciplined Dads Coaching Program
Dad’s Toolbelt: Author of a monthly message for parents where experiences – both successful and challenging – from family, friends, and clients are shared
Fatherhood Foundation of Virginia: Served on community advisory board, current secretary, 2023 vice president, 2024 President. Recipient of the “Father Figure” Award in 2020.
Co-Founder of Readers to Leaders Non-Profit: In a cooperative effort with Jen, Readers to Leaders was created to improve childhood literacy in areas that have been identified as book deserts, where reading and literacy are not a statistically high priority
The Sanders Group of Hometown Realty: Established in 2015, Team Leader for four agents and two coordinators
Hometown Realty: Junior Partner, Instructor, Treat People the Way You Want to be Treated Awar
Longwood University: Alpha Chi Rho Fraternity Secretary, Sergeant-at-Arms, Vice President, Postulant Educator,  Men’s Rugby President/Co-CaptainUILD

Jeff Mull

Coach

About Jeff

LEADERSHIP EXPERIENCE & ACHIEVEMENTS:

Family: Married to Jen, father to two daughters, Savannah and Ashtyn
Central Indiana Discipleship Walk: Board member, head of walk inventory and logistics. The Discipleship Walk is a three-day weekend experience designed to draw individuals into a deeper, more intimate relationship with the Lord.
Crossroads Response Team (CRT): Head Usher and Co-Founder. The CRT is responsible for managing safety and security for all Crossroads Church services and events.
Indy Mavericks Softball: Manager and Head Coach (13U/14U)
Property Pros Land Management: Managing Partner of landscape design build and maintenance company.  Spent nearly 8 years with the company, growing it from just under 2 million to over 8 million in a six-year period.  Landed on the Inc. 5000 list three years in a row.
 Indiana Nursery and Landscape Association: Indiana Accredited Horticulturist
Ripple CC: Coaching and Consulting Company established in 2024
Dale Carnegie Coaching: Graduate and Graduate Assistant of the Dale Carnegie Course, a world-famous course that gives its graduates confidence and competence to gain command in their careers and personal lives

Justin fuente

Coach

About Justin

LEADERSHIP EXPERIENCE & ACHIEVEMENTS:

TBD

Sam Rogers

Coach

About Sam

LEADERSHIP EXPERIENCE & ACHIEVEMENTS:

Family: Married to high school sweetheart, Lauren, father to Caleb and Lucas
BUILD Coaching Company:
Joined in 2021, specializing in Team Coaching and various workshops, and speaking engagements
Treign Up Academy:
Co-Founder of a Christian micro school launched in 2024 with his wife, Lauren, and Ben and Alyssa Smith
Treign Up Fitness (TUF): Founded in 2024 with the mission to use fitness to train people together in their God-given identity
Hanover Football (Coach): Hired in 2020 as the head football coach. The mission of the program is BETTER HUSBANDS, BETTER FATHERS.
NFL: Drafted in 2017 to the LA Rams
Virginia Tech Football: Four-year starter, two-time team captain, PFF All-American, ACC Coastal Champion
Hanover Football (Player): Two-time team captain, 1st team all-district at four different positions, 1st team all-region, 1st team all-state, All Metro Offensive Player of the Year, three-time Central Region Champion
Certifications: NCSF-CPT, NCSF-CSN, NCSF-CSC

Ben Rogers

Coach/Founder

About Ben

LEADERSHIP EXPERIENCE & ACHIEVEMENTS:

  • Jolly Rogers & Company: Husband to Emma, father to Elliott & Fisher, trash taker-outer
  • BUILD Coaching Company: Founded in 2019 with a vision to be a resource for and a connector of current and aspiring leaders in small business, sports, and other areas of life
  • THURSDAY FIRE (Newsletter): Created in 2019, author of a short message published weekly for current and aspiring leaders
  • THURSDAY FIRE (Book): Published in January 2025, THURSDAY FIRE: Volume 1 is a curated collection of 52 of the most popular weekly messages written by Ben Rogers between 2019 – 2023
  • The Bottom Line Podcast: Started in 2017, The Bottom Line by Ben Rogers features a weekly episode of THURSDAY FIRE and a quarterly UNDERGROUND HUDDLE interview with established leaders in sports, business, and other areas of life
  • Rogers-Long Team: Powered by Hometown Realty: Founded in 2014, Team Leader for a residential real estate team that closes over 125 transactions annually
  • Hometown Realty: Junior Partner for the largest and highest-producing locally owned firm in Central Virginia, Treat People the Way You Want to be Treated Award
  • Hampden-Sydney College: Gammon Cup (character, scholarship, athletics), Stokely Fulton Award (scholarship, leadership, athletic achievement), Tiger Athletic Club President
  • Hampden-Sydney Football: Two-time captain, two-time ODAC champion, 1st team All-American, four-time 1st team All-ODAC, TD Club of Richmond State Offensive Lineman of the Year, inducted into H-SC Athletics Hall of Fame in 2022
  • Hanover Football: Three-time team captain, Central Region champion

Ben Rogers

Coach/Founder

Driving leadership development and personal productivity.

CLICK TO READ MORE ABOUT BEN ➔

Sam Rogers

Coach

Enhancing team culture and developing unbreakable mindsets.

CLICK TO READ MORE ABOUT SAM ➔

Justin Fuente

Coach

CLICK TO READ MORE ABOUT JUSTIN ➔

Jeff Mull

Coach

CLICK TO READ MORE ABOUT JEFF ➔

LARRY SANDERS

Coach

Balancing the work team and the family team.

CLICK TO READ MORE ABOUT LARRY ➔

Ben sMITH

Coach

CLICK TO READ MORE ABOUT BEN ➔

WE’RE RELATABLE.

Each one of our coaches holds one or more leadership positions in addition to being a BUILD Leadership Coach. As coaches, we must consistently put into practice what we preach. Our behavior and performance in our own respective leadership positions authenticates what we do as coaches. We’ve been there, done that, and are striving to get better at it every day. Put simply, we’re on the same path as our clients: the path of continual improvement.

WE’RE RESOURCEFUL.

Our coaches spend many hours communicating with and learning from leaders and teams we find inspiring and articulate. We’re also equipped to share personal experiences in the subjects of sports, business, family, fitness, nutrition, education, and more. We do this not only to improve ourselves, but to improve our clients, their relationships, and their teams as well. After all, “As iron sharpens iron, so one person sharpens another.” -Proverbs 27:17

WE’RE COMPETITIVE.

All BUILD Leadership Coaches have a background in sports and prioritize physical fitness – what we believe are some of the greatest avenues to learn about the importance of competition, discipline, accountability, leadership, being a great teammate, and countless other clichés that are fundamental to improvement. We take responsibility for our actions (and inactions) and take complete ownership of our personal growth and development; our guarantee is that we’ll challenge our clients to do the same.

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Kevin Eastman

2008 NBA Champion, Sports/Corporate Team Speaker/Author

“Some people give you ideas about leadership, but Ben and BUILD give you ideas, strategies, and challenges that will impact your leadership development. When you can work with someone who will push you, encourage you, hold you accountable, and invest in you...that's when you know you have aligned with the right people.”

hearTH & home Shoppe

Owners, Mark & Connie

“We've worked with Sam since the summer of 2023. On a monthly basis; it's proven to be the most effective action our team has taken in 35 years of doing business in regards to building a strong team culture. It's the one key thing that was missing, and now this team is so much stronger and more goal-oriented in every respect. We can't recommend it strongly enough: mee Coach Sam!”

Scott Paciocco

Head Coach, RBA West Baseball

“As we are working to build leaders and good young men, along with building a better baseball team, Sam has been instrumental in helping us define who we are; our culture and our mission. More importantly, he has given our team the tools to not only say it, but live it, and work on it daily...on and off the field. it goes without saying that if you are looking for someone to hold you accountable, for someone who cares, and for someone who wants to grow alongside your team, look no further than Sam and BUILD.”

Interested in Becoming a disciplined leader?

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