Sam Rogers


Enhancing team culture and developing unbreakable mindsets.


  • Family: Married to high school sweetheart, Lauren, father to Caleb 
  • BUILD Coaching Company: Joined in 2021, specializing in Team Coaching and various workshops and speaking engagements 
  • EZDAY Training: Founded in 2019 with a mission to build a community of people who go beyond themselves to encourage others
  • Hanover Football (Coach): Hired in 2020 as the head football coach. The mission of the program is BETTER HUSBANDS, BETTER FATHERS.
  • NFL: Drafted in 2017 to the LA Rams
  • Virginia Tech Football: 4-year starter, 2x team captain, PFF All-American, ACC Coastal Champion
  • Hanover Football (Player): 2x team captain, 1st team all-district at four different positions, 1st team all-region, 1st team all-state, All Metro Offensive Player of the Year, 3x Central Region Champion
  • Certifications: NSCF-CPT, NSCF-CSN, NSCF-CSC


“UrbanCore Construction has been working with Sam and Build for the last 6 months, and he is currently working with 3 of our project teams. Since working with Sam, our teams have made huge progress in their ability to communicate effectively. Each group continues to get better and better at both giving and receiving feedback. Overall team health and strength have never been better in our organization, all thanks to Sam’s hard work!”
– Andy Beach, UrbanCore Construction

“We brought Sam in a little over a year ago to help with the cohesiveness of our management team. I had no idea how much it would help me as a leader, as well as the rest of our team, to recognize and take control of our Core Values and live them out within our company, as well as in our personal lives. It has made a huge difference in our entire team and having the monthly leadership meetings with Sam has helped to keep us accountable. You can tell Sam is very passionate about helping teams become better and the energy he brings is contagious!”
– Dani Washington, Next Chapter and Caring Transitions

“Since summer of 2023, working with our Team Building/ Performance Coach Sam Rogers, monthly or more often, has proven to be the most effective action our Team has taken in 35 years of doing business in Central Virginia, in building strong Team culture. It’s the one key thing that was missing, & now this Team is so much stronger & more goal-oriented in every respect. Glad we were introduced to him. Can’t recommend it strongly enough: meet Coach Sam!”
– Mark & Connie James, Hearth and Home Shoppe

“As a youth travel baseball program in the Glen Allen area, that has been together for many years, the last few, we have had the privilege of working with BUILD and specifically Sam Rogers. As we are working to build leaders and good young men, along with building a better baseball team, Sam has been instrumental in helping us define who we are, and our culture, and our mission. More importantly, he has given our team the tools to not only say it, but live it, and work on it daily…on the field and off. It goes without saying, if you are looking for someone to hold you accountable, and someone who cares, and someone who wants to grow alongside your ‘team’ look no further than Sam, and BUILD.”
– Head Coach, RBA West 13u baseball